Marketing Thought Leadership

Moving this Podcast site to a NEW location!

Linda Popky — Mon, 30 Mar 2009 21:44:36 GMT

Please bookmark our new home: www.marketingthoughtleadership.com
(or, marketingthoughtleadership.wordpress.com). Thank you! L2M Associates

The Key to Building Brand Advocates

Linda Popky — Sun, 15 Mar 2009 18:32:51 GMT

Brandon Murphy
22Squared
www.22squared.com

Brandon Murphy, SVP and Director of Brand Planning for 22squared, has a diverse background in brand strategy. At Campbell-Ewald in Detroit, he was involved in all levels of planning, including business, brand, creative, and connection planning. He's also developed brand and communications strategies for Bissell, Pier 1 Imports, Michelin, Continental OnePass, GMAC, and Delta Faucet. His experience includes work with some of Proctor & Gamble's biggest brands, as well as planning customer branding programs for P&G's largest retail customer, Wal-Mart.

Brandon is the developer of the Friendship ModelTM, a research model that helps brands understand their relationships with customers, their advocacy levels and provides prescriptive solutions for increasing it. He's also authored thought papers on advocacy for several industries, including airlines, wireless providers, retail banks, and apparel retailers.

In this podcast, Brandon tells us why brand advocacy is so important and how marketers can help build stronger brand advocates for their own brands.

Brandon blogs at www.reasonstotalk.com

Marketing in the New Reality: How Consultants
Can Be Successful in Today's Environment

Linda Popky — Mon, 09 Mar 2009 12:45:50 GMT

Alan Weiss
Summit Consulting
www.summitconsulting.com

Million Dollar Consultant Alan Weiss Weiss is one of those rare people who can say he is a consultant, speaker, and author and really mean it. His consulting firm, Summit Consulting, has attracted clients such as Merck, HP, GE, Mercedes-Benz, State St. Corporation, Times Mirror Group, The Federal Reserve, the NY Times Corporation, and over 500 other leading organizations.

Alan's prolific publishing includes over 500 articles and 27 books including his best seller Million Dollar Consulting and his latest book, The Global Consultant. Not only are his books on the curricula at leading business schools, but they have been translated into German, Italian, Arabic, Spanish, Russian, Korean, and Chinese.

Alan has been inducted into the Professional Speaking Hall of Fame, received the National Speakers Association Council of Peers Award of Excellence, and was the first non-journalist to win the Lifetime Achievement Award of the American Press Institute. He's interviewed and quoted frequently in the media and has been called one of the most highly regarded independent consultants in America.

In this podcast, Alan tells us why this turbulent economy is a great time to be a consultant and why marketing is so important to building a successful consulting business. With experience in consulting in over 55 countries, Alan also talks about how and why consultants should be building global consulting practices.

Alan blogs at www.contrarianconsulting.com.

How the Art of Corporate Resilience Impacts Marketing

Linda Popky — Mon, 23 Feb 2009 13:33:23 GMT

Pamela S. Harper
Founder and President,
Business Advancement Inc.
www.businessadvance.com

Pamela S. Harper is an internationally known business performance expert who helps companies accelerate progress toward their key objectives. Her articles on strategy, leadership, communication, and organizational transformation issues have appeared in a variety of trade association journals, and her book, Preventing Strategic Gridlock® (Cameo Publications 2003), has been used as a text in university management classes.

In this podcast, Pam talks about why corporate resilience is so important in today's economy, and how marketing can play such a pivotal role in driving resilience.

The Intersection of Sustainability and Web 2.0

Linda Popky — Mon, 26 Jan 2009 12:32:31 GMT

Ruth Ann Barrett
EarthSayers.tv
www.EarthSayers.tv

Ruth Ann Barrett is the publisher and founder of EarthSayers.tv, a rich media site that is the first Web-based network dedicated to the sustainability movement. EarthSayers.tv draws from multiple channels, highlighting the voices of experts, business leaders, teachers, and citizens from all walks of life.

The author of the recent whitepapers Branding Sustainability, the Fourth B, and the Whole Brand: Establishing an OnLine Presence, Ruth Ann also produces "snippets," audio recordings of sustainability advocate executives, including Jeffrey Hollender, CEO of Seventh Generation; Jeff Mendelsohn, CEO of New Leaf Paper; and Patrick Conway, co-founder of Great Lakes Brewing Company. She is the producer of mokiethecat.com, a short story Website since 2001, and one of the first to feature audio streaming, the precursor to podcasts.

In this podcast, Ruth Ann tells us how sustainability is transforming marketing practices, particularly revolving around Web 2.0. An overview of her presentation is available to Marketing Thought Leadership listeners at www.ruthannbarrett.com.

Ruth Ann blogs at digitalsavvy.blogspot.com and sustainabilityadvocate.blogspot.com.

Understanding the Gen Y Mindset
for Increased Productivity and Retention

Linda Popky — Wed, 07 Jan 2009 16:48:05 GMT

Lisa Orrell
The Orrell Group
www.theorrellgroup.com

Lisa Orrell is "The Generation Relations Expert" and the author of the popular business book, Millennials Incorporated. Her book has become the premier resource for executives and managers to learn key strategies for recruiting, managing, and retaining Generation Y employees (also referred to as Millennials).

In this podcast, Lisa gives us her insights into the Millennials, and tells us why we should care about this new generation entering the workforce.

Lisa has a popular blog you can access through her website, www.theorrellgroup.com. Her most popular seminar, "Get A Grip on Gen Y" is now available on DVD.

How to Create Engaging Customer Experience
Through Social Media

Linda Popky — Mon, 15 Dec 2008 14:33:12 GMT

Denise Shiffman
Venture Essentials
www.ageofengage.com/blog

Denise Shiffman is founder and principal of the strategic marketing and innovation consultancy Venture Essentials. She is also the award-winning author of "The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture." In her 23-year marketing and management career, she has launched over thirty products responsible for more than $2 billion in revenue, marketed pioneering computer and Web technologies, and reinvented the corporate brand of a Fortune 500 company.

In this podcast, Denise tells us how companies can differentiate themselves by effectively engaging customers with social media. She shares her thoughts about the pitfalls organizations should avoid when implementing social media, and how to measure the success of engagement.

Denise blogs at www.ageofengage.com/blog and can be reached at denise@ageofengage.com.

Cut Anything BUT Marketing Budgets:
How to Market Smarter AND Harder to Thrive In Difficult Times

Linda Popky — Wed, 19 Nov 2008 14:10:27 GMT

Curtis Bingham
Predictive Consulting Group
www.predictiveconsulting.com

For more than 15 years, Curtis Bingham, the President of the Predictive Consulting Group, has helped companies dramatically increase customer acquisition, retention, and customer profitability. He's the author of the forthcoming book published by HRD Press, The Key to Customer Strategy: The Rise of the Chief Customer Officer that describes how a consistent and unified customer strategy can grow revenue, profit, and loyalty. Curtis has uncovered millions of dollars in hidden profits for companies like Intuit, Microsoft, Standard & Poor's, Cardinal Health and numerous smaller businesses.

In this podcast, Curtis tells us why smart companies continue to invest in marketing in tough economic times.

Aligning the Stars –
Holistic Approaches to Sales and Marketing

Linda Popky — Mon, 10 Nov 2008 15:14:35 GMT

Drew Stevens
Stevens Consulting Group
www.stevensconsultinggroup.com

Drew Stevens is a business growth specialist with over 25 years of experience. His consulting firm, Stevens Consulting Group, has attracted such clients as AIG, Hilton Hotels, AT&T, The Federal Reserve Bank, Reliv International, The New York Times, Mercy Health Plans, Quicken Loans and over 500 other leading organizations.

In the last several years, Drew has provided advice to well over 60,000 professionals. He has published over 150 articles on sales and selling strategy and six books, including Split Second Selling, Split Second Customer Service, and Little Book of Hope.

In this podcast, Drew shares his thoughts about how smart companies can deliver vision, value, and differentiation. The synergy of sales and marketing departments creates efficiency in selling, speed to market and, most importantly, value to the client.

Special Offer for Marketing Thought Leadership listeners: Get Drew’s Sell Well Kit FREE at www.drewstevensconsulting.com/freestuff.

The New Integrated Marketing Campaign:
The Power of Marketing Blueprints

Linda Popky — Thu, 30 Oct 2008 18:24:45 GMT

Mike Gospe
KickStart Alliance
www.kickstartall.com

Mike Gospe is an author, marketing strategist, and co-founder of KickStart Alliance. He’s worked the angles of integrated marketing, helping companies of all sizes streamline their marketing plans and accelerate sales. Mike led a team of market strategists at HP, guided a worldwide organization at Sun Microsystems, and has helped many start-ups introduce new products and services. Mike’s new book, Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns, is helping marketing teams of all sizes to optimize their marketing campaigns today.

In this podcast, Mike shares his thoughts about how marketing blueprints increase the effectiveness of marketing campaigns. Download his article Marketing Blueprints in 30 Minutes to learn how one company quadrupled their marketing ROI.

Introducing the Marketing Thought Leadership
Podcast Series

Linda Popky — Sun, 26 Oct 2008 23:47:43 GMT

Welcome to our series. What's this podcast series all about? Why is marketing thought leadership so important?

Host Linda Popky talks about the new Marketing Thought Leadership podcasts in this introductory episode.

Marketing Thought Leadership

Moving this Podcast site to a NEW location!

The Key to Building Brand Advocates

Marketing in the New Reality: How ConsultantsCan Be Successful in Today's Environment

How the Art of Corporate Resilience Impacts Marketing

The Intersection of Sustainability and Web 2.0

Understanding the Gen Y Mindsetfor Increased Productivity and Retention

How to Create Engaging Customer ExperienceThrough Social Media

Cut Anything BUT Marketing Budgets: How to Market Smarter AND Harder to Thrive In Difficult Times

Aligning the Stars – Holistic Approaches to Sales and Marketing

The New Integrated Marketing Campaign: The Power of Marketing Blueprints