Marketing Thought Leadership

Send to Friends | Leave a Comment | Download | Permalink

March 15, 2009 11:32 AM PDT

Brandon Murphy
22Squared
www.22squared.com

Brandon Murphy, SVP and Director of Brand Planning for 22squared, has a diverse background in brand strategy. At Campbell-Ewald in Detroit, he was involved in all levels of planning, including business, brand, creative, and connection planning. He's also developed brand and communications strategies for Bissell, Pier 1 Imports, Michelin, Continental OnePass, GMAC, and Delta Faucet. His experience includes work with some of Proctor & Gamble's biggest brands, as well as planning customer branding programs for P&G's largest retail customer, Wal-Mart.

Brandon is the developer of the Friendship ModelTM, a research model that helps brands understand their relationships with customers, their advocacy levels and provides prescriptive solutions for increasing it. He's also authored thought papers on advocacy for several industries, including airlines, wireless providers, retail banks, and apparel retailers.

In this podcast, Brandon tells us why brand advocacy is so important and how marketers can help build stronger brand advocates for their own brands.

Brandon blogs at www.reasonstotalk.com

Podcast Summary

Insightful discussions on thought-provoking marketing topics hosted by Linda Popky, marketing consultant, speaker, author and educator and president of L2M Associates, a B2B marketing strategy firm. Hear what today's thought leaders are saying, doing and implementing, what new technologies are being deployed, and how this may impact your business. Improve the return on your investment in marketing programs, processes and people.

About Linda

View Profile

Add as Friend

Linda Popky is the founder and president of L2M Associates, Inc. [http://www.l2massociates.com], a strategic marketing company that helps organizations dramatically improve their bottom line by more effectively leveraging their investments in marketing programs, processes, and people. L2M enables a wide range of organizations from startups and small businesses to Fortune 100 companies to use their existing marketing resources as effectively and efficiently as possible. Among the companies with whom Linda has worked are Sun Microsystems, Cisco Systems, NetApp, Autodesk, Applied Materials, Tech Data, CompeteNet, Triple Ring Technologies, NovaRay Medical Systems and more. Linda is the Program Advisor for the Integrated Marketing Program at San Francisco State University's College of Extended Learning, and the president of Women in Consulting (WIC), a collaborative organization of seasoned business professionals in more than 30 consulting specialties. In demand as a speaker for presentations and workshops to corporate, nonprofit, and conference audiences, Linda has been quoted and featured in a variety of print and online publications. She is the author of the recently published handbook Marketing Your Career: Positioning, Packaging, and Promoting Yourself for Success. (see Woodside Business Press [http://www.woodsidebusinesspress.com].)

Share Podcast