Marketing Thought Leadership

Marketing in the New Reality: How Consultants
Can Be Successful in Today's Environment

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March 09, 2009 05:45 AM PDT

Alan Weiss
Summit Consulting
www.summitconsulting.com

Million Dollar Consultant Alan Weiss Weiss is one of those rare people who can say he is a consultant, speaker, and author and really mean it. His consulting firm, Summit Consulting, has attracted clients such as Merck, HP, GE, Mercedes-Benz, State St. Corporation, Times Mirror Group, The Federal Reserve, the NY Times Corporation, and over 500 other leading organizations.

Alan's prolific publishing includes over 500 articles and 27 books including his best seller Million Dollar Consulting and his latest book, The Global Consultant. Not only are his books on the curricula at leading business schools, but they have been translated into German, Italian, Arabic, Spanish, Russian, Korean, and Chinese.

Alan has been inducted into the Professional Speaking Hall of Fame, received the National Speakers Association Council of Peers Award of Excellence, and was the first non-journalist to win the Lifetime Achievement Award of the American Press Institute. He's interviewed and quoted frequently in the media and has been called one of the most highly regarded independent consultants in America.

In this podcast, Alan tells us why this turbulent economy is a great time to be a consultant and why marketing is so important to building a successful consulting business. With experience in consulting in over 55 countries, Alan also talks about how and why consultants should be building global consulting practices.

Alan blogs at www.contrarianconsulting.com.

Podcast Summary

Insightful discussions on thought-provoking marketing topics hosted by Linda Popky, marketing consultant, speaker, author and educator and president of L2M Associates, a B2B marketing strategy firm. Hear what today's thought leaders are saying, doing and implementing, what new technologies are being deployed, and how this may impact your business. Improve the return on your investment in marketing programs, processes and people.

About Linda

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Linda Popky is the founder and president of L2M Associates, Inc. [http://www.l2massociates.com], a strategic marketing company that helps organizations dramatically improve their bottom line by more effectively leveraging their investments in marketing programs, processes, and people. L2M enables a wide range of organizations from startups and small businesses to Fortune 100 companies to use their existing marketing resources as effectively and efficiently as possible. Among the companies with whom Linda has worked are Sun Microsystems, Cisco Systems, NetApp, Autodesk, Applied Materials, Tech Data, CompeteNet, Triple Ring Technologies, NovaRay Medical Systems and more. Linda is the Program Advisor for the Integrated Marketing Program at San Francisco State University's College of Extended Learning, and the president of Women in Consulting (WIC), a collaborative organization of seasoned business professionals in more than 30 consulting specialties. In demand as a speaker for presentations and workshops to corporate, nonprofit, and conference audiences, Linda has been quoted and featured in a variety of print and online publications. She is the author of the recently published handbook Marketing Your Career: Positioning, Packaging, and Promoting Yourself for Success. (see Woodside Business Press [http://www.woodsidebusinesspress.com].)

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