Marketing Thought Leadership

How the Art of Corporate Resilience Impacts Marketing

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February 23, 2009 05:33 AM PST

Pamela S. Harper
Founder and President,
Business Advancement Inc.
www.businessadvance.com

Pamela S. Harper is an internationally known business performance expert who helps companies accelerate progress toward their key objectives. Her articles on strategy, leadership, communication, and organizational transformation issues have appeared in a variety of trade association journals, and her book, Preventing Strategic Gridlock® (Cameo Publications 2003), has been used as a text in university management classes.

In this podcast, Pam talks about why corporate resilience is so important in today's economy, and how marketing can play such a pivotal role in driving resilience.

Podcast Summary

Insightful discussions on thought-provoking marketing topics hosted by Linda Popky, marketing consultant, speaker, author and educator and president of L2M Associates, a B2B marketing strategy firm. Hear what today's thought leaders are saying, doing and implementing, what new technologies are being deployed, and how this may impact your business. Improve the return on your investment in marketing programs, processes and people.

About Linda

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Linda Popky is the founder and president of L2M Associates, Inc. [http://www.l2massociates.com], a strategic marketing company that helps organizations dramatically improve their bottom line by more effectively leveraging their investments in marketing programs, processes, and people. L2M enables a wide range of organizations from startups and small businesses to Fortune 100 companies to use their existing marketing resources as effectively and efficiently as possible. Among the companies with whom Linda has worked are Sun Microsystems, Cisco Systems, NetApp, Autodesk, Applied Materials, Tech Data, CompeteNet, Triple Ring Technologies, NovaRay Medical Systems and more. Linda is the Program Advisor for the Integrated Marketing Program at San Francisco State University's College of Extended Learning, and the president of Women in Consulting (WIC), a collaborative organization of seasoned business professionals in more than 30 consulting specialties. In demand as a speaker for presentations and workshops to corporate, nonprofit, and conference audiences, Linda has been quoted and featured in a variety of print and online publications. She is the author of the recently published handbook Marketing Your Career: Positioning, Packaging, and Promoting Yourself for Success. (see Woodside Business Press [http://www.woodsidebusinesspress.com].)

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