Marketing Thought Leadership

The Intersection of Sustainability and Web 2.0

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January 26, 2009 04:32 AM PST

Ruth Ann Barrett
EarthSayers.tv
www.EarthSayers.tv

Ruth Ann Barrett is the publisher and founder of EarthSayers.tv, a rich media site that is the first Web-based network dedicated to the sustainability movement. EarthSayers.tv draws from multiple channels, highlighting the voices of experts, business leaders, teachers, and citizens from all walks of life.

The author of the recent whitepapers Branding Sustainability, the Fourth B, and the Whole Brand: Establishing an OnLine Presence, Ruth Ann also produces "snippets," audio recordings of sustainability advocate executives, including Jeffrey Hollender, CEO of Seventh Generation; Jeff Mendelsohn, CEO of New Leaf Paper; and Patrick Conway, co-founder of Great Lakes Brewing Company. She is the producer of mokiethecat.com, a short story Website since 2001, and one of the first to feature audio streaming, the precursor to podcasts.

In this podcast, Ruth Ann tells us how sustainability is transforming marketing practices, particularly revolving around Web 2.0. An overview of her presentation is available to Marketing Thought Leadership listeners at www.ruthannbarrett.com.

Ruth Ann blogs at digitalsavvy.blogspot.com and sustainabilityadvocate.blogspot.com.

Podcast Summary

Insightful discussions on thought-provoking marketing topics hosted by Linda Popky, marketing consultant, speaker, author and educator and president of L2M Associates, a B2B marketing strategy firm. Hear what today's thought leaders are saying, doing and implementing, what new technologies are being deployed, and how this may impact your business. Improve the return on your investment in marketing programs, processes and people.

About Linda

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Linda Popky is the founder and president of L2M Associates, Inc. [http://www.l2massociates.com], a strategic marketing company that helps organizations dramatically improve their bottom line by more effectively leveraging their investments in marketing programs, processes, and people. L2M enables a wide range of organizations from startups and small businesses to Fortune 100 companies to use their existing marketing resources as effectively and efficiently as possible. Among the companies with whom Linda has worked are Sun Microsystems, Cisco Systems, NetApp, Autodesk, Applied Materials, Tech Data, CompeteNet, Triple Ring Technologies, NovaRay Medical Systems and more. Linda is the Program Advisor for the Integrated Marketing Program at San Francisco State University's College of Extended Learning, and the president of Women in Consulting (WIC), a collaborative organization of seasoned business professionals in more than 30 consulting specialties. In demand as a speaker for presentations and workshops to corporate, nonprofit, and conference audiences, Linda has been quoted and featured in a variety of print and online publications. She is the author of the recently published handbook Marketing Your Career: Positioning, Packaging, and Promoting Yourself for Success. (see Woodside Business Press [http://www.woodsidebusinesspress.com].)

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