Marketing Thought Leadership

Understanding the Gen Y Mindset
for Increased Productivity and Retention

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January 07, 2009 08:48 AM PST

Lisa Orrell
The Orrell Group
www.theorrellgroup.com

Lisa Orrell is "The Generation Relations Expert" and the author of the popular business book, Millennials Incorporated. Her book has become the premier resource for executives and managers to learn key strategies for recruiting, managing, and retaining Generation Y employees (also referred to as Millennials).

In this podcast, Lisa gives us her insights into the Millennials, and tells us why we should care about this new generation entering the workforce.

Lisa has a popular blog you can access through her website, www.theorrellgroup.com. Her most popular seminar, "Get A Grip on Gen Y" is now available on DVD.

Podcast Summary

Insightful discussions on thought-provoking marketing topics hosted by Linda Popky, marketing consultant, speaker, author and educator and president of L2M Associates, a B2B marketing strategy firm. Hear what today's thought leaders are saying, doing and implementing, what new technologies are being deployed, and how this may impact your business. Improve the return on your investment in marketing programs, processes and people.

About Linda

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Linda Popky is the founder and president of L2M Associates, Inc. [http://www.l2massociates.com], a strategic marketing company that helps organizations dramatically improve their bottom line by more effectively leveraging their investments in marketing programs, processes, and people. L2M enables a wide range of organizations from startups and small businesses to Fortune 100 companies to use their existing marketing resources as effectively and efficiently as possible. Among the companies with whom Linda has worked are Sun Microsystems, Cisco Systems, NetApp, Autodesk, Applied Materials, Tech Data, CompeteNet, Triple Ring Technologies, NovaRay Medical Systems and more. Linda is the Program Advisor for the Integrated Marketing Program at San Francisco State University's College of Extended Learning, and the president of Women in Consulting (WIC), a collaborative organization of seasoned business professionals in more than 30 consulting specialties. In demand as a speaker for presentations and workshops to corporate, nonprofit, and conference audiences, Linda has been quoted and featured in a variety of print and online publications. She is the author of the recently published handbook Marketing Your Career: Positioning, Packaging, and Promoting Yourself for Success. (see Woodside Business Press [http://www.woodsidebusinesspress.com].)

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