Marketing Thought Leadership

How to Create Engaging Customer Experience
Through Social Media

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December 15, 2008 06:33 AM PST

Denise Shiffman
Venture Essentials
www.ageofengage.com/blog

Denise Shiffman is founder and principal of the strategic marketing and innovation consultancy Venture Essentials. She is also the award-winning author of "The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture." In her 23-year marketing and management career, she has launched over thirty products responsible for more than $2 billion in revenue, marketed pioneering computer and Web technologies, and reinvented the corporate brand of a Fortune 500 company.

In this podcast, Denise tells us how companies can differentiate themselves by effectively engaging customers with social media. She shares her thoughts about the pitfalls organizations should avoid when implementing social media, and how to measure the success of engagement.

Denise blogs at www.ageofengage.com/blog and can be reached at denise@ageofengage.com.

Podcast Summary

Insightful discussions on thought-provoking marketing topics hosted by Linda Popky, marketing consultant, speaker, author and educator and president of L2M Associates, a B2B marketing strategy firm. Hear what today's thought leaders are saying, doing and implementing, what new technologies are being deployed, and how this may impact your business. Improve the return on your investment in marketing programs, processes and people.

About Linda

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Linda Popky is the founder and president of L2M Associates, Inc. [http://www.l2massociates.com], a strategic marketing company that helps organizations dramatically improve their bottom line by more effectively leveraging their investments in marketing programs, processes, and people. L2M enables a wide range of organizations from startups and small businesses to Fortune 100 companies to use their existing marketing resources as effectively and efficiently as possible. Among the companies with whom Linda has worked are Sun Microsystems, Cisco Systems, NetApp, Autodesk, Applied Materials, Tech Data, CompeteNet, Triple Ring Technologies, NovaRay Medical Systems and more. Linda is the Program Advisor for the Integrated Marketing Program at San Francisco State University's College of Extended Learning, and the president of Women in Consulting (WIC), a collaborative organization of seasoned business professionals in more than 30 consulting specialties. In demand as a speaker for presentations and workshops to corporate, nonprofit, and conference audiences, Linda has been quoted and featured in a variety of print and online publications. She is the author of the recently published handbook Marketing Your Career: Positioning, Packaging, and Promoting Yourself for Success. (see Woodside Business Press [http://www.woodsidebusinesspress.com].)

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