Marketing Thought Leadership

Aligning the Stars –
Holistic Approaches to Sales and Marketing

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November 10, 2008 07:14 AM PST

Drew Stevens
Stevens Consulting Group
www.stevensconsultinggroup.com

Drew Stevens is a business growth specialist with over 25 years of experience. His consulting firm, Stevens Consulting Group, has attracted such clients as AIG, Hilton Hotels, AT&T, The Federal Reserve Bank, Reliv International, The New York Times, Mercy Health Plans, Quicken Loans and over 500 other leading organizations.

In the last several years, Drew has provided advice to well over 60,000 professionals. He has published over 150 articles on sales and selling strategy and six books, including Split Second Selling, Split Second Customer Service, and Little Book of Hope.

In this podcast, Drew shares his thoughts about how smart companies can deliver vision, value, and differentiation. The synergy of sales and marketing departments creates efficiency in selling, speed to market and, most importantly, value to the client.

Special Offer for Marketing Thought Leadership listeners: Get Drew’s Sell Well Kit FREE at www.drewstevensconsulting.com/freestuff.

Podcast Summary

Insightful discussions on thought-provoking marketing topics hosted by Linda Popky, marketing consultant, speaker, author and educator and president of L2M Associates, a B2B marketing strategy firm. Hear what today's thought leaders are saying, doing and implementing, what new technologies are being deployed, and how this may impact your business. Improve the return on your investment in marketing programs, processes and people.

About Linda

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Linda Popky is the founder and president of L2M Associates, Inc. [http://www.l2massociates.com], a strategic marketing company that helps organizations dramatically improve their bottom line by more effectively leveraging their investments in marketing programs, processes, and people. L2M enables a wide range of organizations from startups and small businesses to Fortune 100 companies to use their existing marketing resources as effectively and efficiently as possible. Among the companies with whom Linda has worked are Sun Microsystems, Cisco Systems, NetApp, Autodesk, Applied Materials, Tech Data, CompeteNet, Triple Ring Technologies, NovaRay Medical Systems and more. Linda is the Program Advisor for the Integrated Marketing Program at San Francisco State University's College of Extended Learning, and the president of Women in Consulting (WIC), a collaborative organization of seasoned business professionals in more than 30 consulting specialties. In demand as a speaker for presentations and workshops to corporate, nonprofit, and conference audiences, Linda has been quoted and featured in a variety of print and online publications. She is the author of the recently published handbook Marketing Your Career: Positioning, Packaging, and Promoting Yourself for Success. (see Woodside Business Press [http://www.woodsidebusinesspress.com].)

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