Marketing Thought Leadership

The New Integrated Marketing Campaign:
The Power of Marketing Blueprints

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October 30, 2008 11:24 AM PDT

Mike Gospe
KickStart Alliance
www.kickstartall.com

Mike Gospe is an author, marketing strategist, and co-founder of KickStart Alliance. He’s worked the angles of integrated marketing, helping companies of all sizes streamline their marketing plans and accelerate sales. Mike led a team of market strategists at HP, guided a worldwide organization at Sun Microsystems, and has helped many start-ups introduce new products and services. Mike’s new book, Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns, is helping marketing teams of all sizes to optimize their marketing campaigns today.

In this podcast, Mike shares his thoughts about how marketing blueprints increase the effectiveness of marketing campaigns. Download his article Marketing Blueprints in 30 Minutes to learn how one company quadrupled their marketing ROI.

Podcast Summary

Insightful discussions on thought-provoking marketing topics hosted by Linda Popky, marketing consultant, speaker, author and educator and president of L2M Associates, a B2B marketing strategy firm. Hear what today's thought leaders are saying, doing and implementing, what new technologies are being deployed, and how this may impact your business. Improve the return on your investment in marketing programs, processes and people.

About Linda

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Linda Popky is the founder and president of L2M Associates, Inc. [http://www.l2massociates.com], a strategic marketing company that helps organizations dramatically improve their bottom line by more effectively leveraging their investments in marketing programs, processes, and people. L2M enables a wide range of organizations from startups and small businesses to Fortune 100 companies to use their existing marketing resources as effectively and efficiently as possible. Among the companies with whom Linda has worked are Sun Microsystems, Cisco Systems, NetApp, Autodesk, Applied Materials, Tech Data, CompeteNet, Triple Ring Technologies, NovaRay Medical Systems and more. Linda is the Program Advisor for the Integrated Marketing Program at San Francisco State University's College of Extended Learning, and the president of Women in Consulting (WIC), a collaborative organization of seasoned business professionals in more than 30 consulting specialties. In demand as a speaker for presentations and workshops to corporate, nonprofit, and conference audiences, Linda has been quoted and featured in a variety of print and online publications. She is the author of the recently published handbook Marketing Your Career: Positioning, Packaging, and Promoting Yourself for Success. (see Woodside Business Press [http://www.woodsidebusinesspress.com].)

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